E Liquid Facts

Totally Wicked E Liquid – The World’s Premier E Liquid

When electronic cigarettes first came onto the market, buying e-liquid was a bit of a hit and miss affair.  Most people didn’t know what was in it, and coming from China, many people were concerned. We couldn’t be sure the levels of nicotine were 100% accurate, and the packaging was frightening.

Totally Wicked from the outset aimed to be a source of e-liquid that was of good quality, and was safe.  We did a lot of trialling, contacted many different manufacturers, until we were happy we had found a company that could match our specific requirements. This meant we knew the manufactures, we knew where the e-liquid came from, and we could state that our e-liquid was the best – and really know it. We sent the e- liquid off to UK laboratories for random testing, and we were the first company to have our e-liquid CHiP compliant; these are EU rules, regulations and standards for consumer protection. We have a couple of pages on the website where you can see the Lab Reports and find out more about the main ingredients of e-liquid, such as Nicotine and Propylene Glycol.

To get this right took time, but at Totally Wicked we aim to be the best, and so we didn’t cut any corners or take short cuts.

Our aim has always been to produce the best quality premium e-liquid in the world.

Because we took our time the original Red Label e-liquid which we launched in June of 2008, only had a very limited flavour range, especially compared to what we have on offer now.

We have worked steadily to extend the range, sourcing different ways to add spice to the e-liquids, and we have a large variety of sizes too. You can start with a taster or ‘holiday’ size of 5mls, but we also have 10ml and the larger 30ml bottles.  There are multipack offers where you can buy several different flavours at a discounted price, and very soon we will be selling much larger bottles; 250mls up to 1ltre. We will be offering these on our wholesale website, for information and prices please click here: Totally Wicked's Wholesale Website.

The Evolution of Totally Wicked e-liquid – a potted history of our e-liquids.

The original Red Label that was developed in 2008, is still our best selling line, with plenty of favours to chose from and bottle sizes for every need and pocket.

After the Red Label the search was on for an e-liquid with a more refined flavour that was made in the EU. Luckily TW didn’t have to look far, as we found a quirky manufacturer in Wales called Decadent Vapours – they were making e-liquid that used all UK pharmaceutical grade ingredients, and tasted wonderful. Some flavours are an acquired taste – like the roast chicken or roast beef, but this range is very popular, and again we have bottles sizes to suit everyone.

Not to be outdone, our American cousins wanted a home grown e-liquid that used US pharmaceutical grade ingredients, and before long  Totally Wicked was contacted by a manufacturer from the USA, as the reputation of TW was growing and manufacturers now wanted to be associated with Mr Wicked. This working partnership produced the Patriot Range, and to differentiate this, there are a few ‘signature’ flavours in here that Jason and Patti chose and had specially mixed for themselves. Jason chose “Pillbox38 Mad Dog” – a concoction of black pepper and mustard (not for the faint hearted), Patti chose her “Patti’s Wicked Mints” – which is a menthol and peppermint combination. The Patriot range name was decided upon as a percentage of every sale is donated to the Wounded Warrior Project.

By this time – late 2009 early 2010 Totally Wicked offered a great range of pre-mixed e-liquids to its dedicated customers, but a new trend was emerging, and a new desire from customers to be able to mix their own e-liquid was becoming evident. This brought about the advent of Totally Wicked’s Platinum Ice 54mg- mixing juice, the purest e-liquid on the market.

The Platinum Ice is to be used with the Flavour Concentrates, and diluted with the base of your choice - PG, VG or Peg 400 – allowing you to create the strength, flavour and amount of vapour that suits you. This has proven to be such a great hit with customers with  many make up their own recipes; some have gone as far as creating entire recipe books and posting them on forums for all to share. There are strict guidelines for mixing, and these can be found here.

With all these interesting and at times downright wacky flavours of e-liquid, Totally Wicked decided to go back to basics; to purity and form, and two new labels came into being: The Herculian Range and The Black Label.

The Herculian Range is there for simplicity and for bulk purchases, in only three flavours: Tobacco, Menthol and Flavourless, yet sold in a size to match the name – 500mls ( there are some 20m bottles too, but we will say that quietly).

 The Black Label concept was to bring out a classic range of 12 tobacco e-liquids for the connoisseur. The Black Label is the minimalist in the house – no fuss, just pure, clean and smooth tobacco flavours. (link)

The latest addition to the Totally Wicked family is the Titan Fluid, and was added this year - 2011. The inclusion of this range came about as the manufacturers of the Titan e-cig had pre-filled cartridges with their own e-liquid, and many customers enjoyed the taste. It has been described as ‘slightly lighter’ than the Red Label, though this e-liquid has a  thicker consistency than some of the other e-liquids, and many use it for their  Titan Tank –e-cigs, where the fluid is drip-fed directly on to the atomiser.

Totally Wicked prides itself in being an innovator within the electronic cigarette and e-liquid world, so keep checking back here to see how the story unfolds.