I think this is the review that led me to TW in the first place
I find the flavorless 36mg great straight -- I was surprised, since I thought it would literally be totally without flavor. It actually has a flavor that reminds me of the smell of good unburnt tobacco (i.e., pipe tobacco). I always like the smell of unburnt tobacco, but never that of tobacco smoke.
After I got use to (cheap) cigars, cigarettes tasted dirty. After I got use to vaping, cigars tasted dirty. This is the cleanest, purest taste of them all, but it still has flavor, and I like it.