The Marmite Effect... TW Logo, love it or hate it?

[King of Villains]

I blame the interwebs...damn you interwebs!  If only they could censor everything on it!
/sarcasm

 

[lordy]

The powers-that-be have thought that way for years! Just a shame that legislation is now passed to make that a reality

[The Vape Escape]

Well, I think the laser etched version on the Ego C looks much better. Not a huge fan of the normal transfer one but not so bothered that I would need to get a TECC version or anything.. I Must admit (as someone else mentioned) that when I first landed on the TW site a couple of years back.. I did for a minute think that I had ended up somewhere else entirely.. but you get used to it. As for people being offended.. well that's just the current fashion at the minute isn't it? A sort of competition as to who can be the most offended?.. it'll come full circle in the end..
 Oh.. and if anyone is wanting to knock up a Marmite vape (I liked the Guiness one personally) Then I have a brand new 18mg Roast beef unopened from a lucky dip a while back.. I will be happy to donate it to a good cause!  

[mackimm]

I just want to add my two cents to the discussion.

I'm quite a newbie (been vaping for nearly 2 months only). Personally I don't really care about the logo. The products are good, customer service is excellent so why should I care about the branding image?

But that's me as a satisfied customer talking. When I logged on the TW's website for the very first time, I must say that I was taken aback a little bit. Hadn't a friend of mine showed me an e-cig and encouraged me to try it out, probabbly the doubting that one has with trying a new product together with the off putting logo, I wouldn't have gone into vaping. So, by putting myself into the shoes of a potential new customer that is considering vaping, the logo might be that little thing that makes him or her decide not to.

Apart from that, my equipment (spares and all) is entirely made up of brushed steel Titan Tank for the simple reason, it looks like a ball point pen and thus is quite inconspicous. Yes I'm the kind of person that loves to go unnoticed. Thus, I never considered getting the eGo-C due to its size and difficulty to make it go unnoticed (albeit all the positive reviews I read about it). Having said that, I would never, ever dream of getting a Tornado Tank with that large red Mr Wicked face printed on my e-cig. But that's just my personal preference.

So, what I'm trying to say is that, for a satisfied customer, the branding image used by a company wouldn't have much of an impact. Quality of products and customer service is what does that. For someone new that is checking out what the company has to offer for the very first time, it might easily drive them away. My opinion is that, from a purely marketing point of view, TW should go to a more "mature" or "grown-up" kind of image. Sad as it may be, people do pay notice to a company's image and if it is off putting, no matter how good the products are, they will never get to try them out. And that sure is a pity if TW had to lose on potential customers simply because of a logo.

[jediknight129]

theres a guinness e liquid!!!! where? as for the offended point people don't have a right not to be offended afaik? the logo is better etched than in the red I would rather it was more subtle at times however I generally have my thumb on the head and its something easy for me to find on ecig signs in the baccy places if someone advertises as a dealer in ecigs with that logo I know that the kits good.

[Governa]

I love the logo! I wish there was a high res version available that I could print and hang as a poster!

Having said that I like the way it looks on the Tornado C. I wasn't a big fan of the big red logo on the Tornado T.

[DKR]

So, what I'm trying to say is that, for a satisfied customer, the branding image used by a company wouldn't have much of an impact. Quality of products and customer service is what does that. For someone new that is checking out what the company has to offer for the very first time, it might easily drive them away. My opinion is that, from a purely marketing point of view, TW should go to a more "mature" or "grown-up" kind of image. Sad as it may be, people do pay notice to a company's image and if it is off putting, no matter how good the products are, they will never get to try them out. And that sure is a pity if TW had to lose on potential customers simply because of a logo.

This is what it's all about. I don't care about the logo. Now that I know what TW is I will obviously be a TW user. But to get a new customer the first impression is extremely important. And this logo can drive people away and I was almost one of them. And it's a shame. Every customer counts but I do believe this logo impacts masses of customers not just a handful of them. There's too much competition around (and it will get much worse) so its a shame to lose customers to another brand in this first years. This logo can look nice and all but it can only do harm.
There should be subtle Totally Wicked logo that is attractive to masses and a special Mr. Wicked product line that carries this logo for hardcore people.

[jediknight129]

to be brutal all you who say its a turn off for many people where is your data, the plural of anecdote is not data. also, many companies use odd or blatant logos for things, hot sauce or niche spirits for example.

[ean33]

to be also as frank

the question was do you like it not give me proof just opinion

my opinion is as i stated if you want proof mail admin

[The Vape Escape]

to be also as frank

the question was do you like it not give me proof just opinion

Agree totally.. All I was saying was that I preferred the Laser etched version? I might think the normal one is a bit naff but it doesn't bother me? I mean, I think UV lights and big exhausts on crappy cars is naff.. You can't polish a turd etc.. But it doesn't bother me that much to go out and protest or something?

my opinion is as i stated if you want proof mail admin

Ah.. But how do we know you're even the real ean33?    I demand you prove it.. PROVE IT!!   

[Darth Vaper]

Yeah really.... we insist on genuine ean33 posts here

There is just no way of telling without the proper branding


If all of you will follow me out back I have the branding iron good n hot and ready to resolve this matter. Caz will supply you with some complimentary (name brand) Vodka afterwards to ease the burning sensation from the iron as hot as Mr Wicked himself.

[jediknight129]

it wasnt intended as a dig just a question to those who have claimed its a turnoff without citing verifiable data

[ean33]

i see what you mean jedi

i was just spinning it round the other way 

branding  proof of ean33 original posts 

urm...... he went that way  ---------------------->     

[love_2_vape]

 :-\Well, the TW devil is a problem for some people. Case in point: my mother and father-in-law are strict Christians. Their youngest son has taken up smoking analogs. Knowing that my husband and I have been using the e-cig for over a year, his mom called to ask what brand and started asking pointed questions when we told her the name and when she saw the red devil on the website. It took about a half hour to convince her that it was (in our opinion) the best value with the best reliability for the money and it wasn't "evil".
   We had to explain that, whereas we here say something is "cool" in the UK the same thing might be called "wicked" (someone correct me if I am wrong). So, Totally Wicked translates to Totally Cool and the devil is a "play" on the double meaning of "wicked" in the UK....blah blah blah....it took forever!
   What does the random Christian customer think that doesn't know with no one to explain?
   However, it's too late to change it, right? Sigh...just because we all speak English...doesn't mean all the words mean the same on both sides of the pond.
   BTW about Marmite...does the roast beef really taste like Marmite?  If so, where's the buttery toast flavor to mix it with?

[lordy]

Going back to statistical/empirical data, it would be good to get more opinions. As it stands a representative 103 people have voted on this thread. 35% of respondents were positive. The other 65% are either negative or indifferent.

In marketing terms, you would expect that to be much higher when you're talking about a good brand with good products and service. The better the collective experience people have with a brand, the more positive connotations the logo takes on. Just this small representative sample conducted amongst fans of totally wicked shows that it will always be an uphill struggle getting those unfamiliar with the brand to give them a try.

[love_2_vape]

   Perhaps a new thread asking all for ideas on a PR "facelift" for Mr. Wicked? LOL How about "Due to his new international popularity, Mr. Wicked has decided to accept his Totally Awesome award from the vaping community and change his appearance to reflect his new status." (or some such thing)

[tez77]

Just to throw some petrol onto the fire....

Who on earth came up with the branding for the torpedo? The letters P E D O in big bold writing was not a good idea imo 

[Casion]

:-\Well, the TW devil is a problem for some people. Case in point: my mother and father-in-law are strict Christians. Their youngest son has taken up smoking analogs. Knowing that my husband and I have been using the e-cig for over a year, his mom called to ask what brand and started asking pointed questions when we told her the name and when she saw the red devil on the website. It took about a half hour to convince her that it was (in our opinion) the best value with the best reliability for the money and it wasn't "evil".
   We had to explain that, whereas we here say something is "cool" in the UK the same thing might be called "wicked" (someone correct me if I am wrong). So, Totally Wicked translates to Totally Cool and the devil is a "play" on the double meaning of "wicked" in the UK....blah blah blah....it took forever!
   What does the random Christian customer think that doesn't know with no one to explain?
   However, it's too late to change it, right? Sigh...just because we all speak English...doesn't mean all the words mean the same on both sides of the pond.
   BTW about Marmite...does the roast beef really taste like Marmite?  If so, where's the buttery toast flavor to mix it with?

I went to a holloween party dressed as Mr Wicked last year.  It was really cool, but as it was a office party, I must say that I was a bit nervous arround certain religious people.  When people asked me what I had come as, I explained that I have come as Mr Wicked, to clarify that I was not the Devil or a Demon or something.  Everyone thought it was brilliant, and as I had my TW Titan case (the metal one) with Mr Wicked on it, I was able to show everyone who I had come as.

BTW, I highly recommend the mask for holloween this year.  It was amazing!

[Casion]

Just to throw some petrol onto the fire....

Who on earth came up with the branding for the torpedo? The letters P E D O in big bold writing was not a good idea imo 

Haha, I never saw this before.  I have to say that it really is an epic fail.

[Rabidrabbit]

i dig the logo personally, but agree a more sophisticated approach would be wise.

 I think being a cartoon it is arguable that it appeals to minors.

Probably not the best idea for a product like this.

[the_other_don]

I don't like it.

I would NOT have considered nor made a purchase from TW based simply on the fact their logo was unappealing to me.

Had I not known several people who use and spoke highly of their quality products and customer service...well... you wouldn't be reading this, would you?

Despite the fact that I do not like the logo, I will continue to encourage everyone that asks me about electronic cigarettes to purchase TW products.

I also know how to tell people to go to a hobby store and buy a paint pen to cover the logo if it really bothers them that much.
 
 *It really does look like he's smoking a joint!*






 












 

[Casion]

I don't like it.

I would NOT have considered nor made a purchase from TW based simply on the fact their logo was unappealing to me.

Had I not known several people who use and spoke highly of their quality products and customer service...well... you wouldn't be reading this, would you?

Despite the fact that I do not like the logo, I will continue to encourage everyone that asks me about electronic cigarettes to purchase TW products.

I also know how to tell people to go to a hobby store and buy a paint pen to cover the logo if it really bothers them that much.
 
 *It really does look like he's smoking a joint!*

Is that your only problem with it?

[MizzSvensson]

If I may say something??

It was a delicate period for goth's when it first came to DK. But they just took on their outfits anyway, and had the heavy makeup on anyway, and they're still here

The logo has nothing to do with the fact of it's approval anywhere. If you search the internet, you'll find, that other companies selling e-cigs are using for example a smiley with a scar and a smoke in it's mouth.. Then that's wrong too? They shouldn't be approved by the government to sell e-cigs because of their logo?
As long as vapers doesn't not treat vaping as something it's not (I'm bound to be discrete here), then there's no problem.

On my TT you can't see the logo - simply because I've made a choice of using other attys
But I have no problem with the logo. I think it's cute, and it's a brand.. I could find other brand looking absolutely horrid and awful, but it's a choice.

It's wicked. And what's more wicked than a devil? (and not THE devil... Just A... )

Shortly put: It's like clothes - nobody has the same taste, and we can't make everybody love a logo

[mackimm]

MizzSvenson,

I somehow agree with your point of view and although the question is simply if you like it or not (I personally don't) there is much more at stake here.

Personally although I don't like the logo, I'm fine with it as what matters most is the quality of the product and the after sales service. I have no problem with that as TW has proven time and again that they are top notch. The main issue here is that for th ose that haven't yet tried TW's products and are checking them out they probabbly would be put off by its logo and not give TW a try. So wether we like it or not, I feel bad for TW for losing out on potential customers simply because of a logo that does not appeal.

In fact if you see the result of this poll you'd see that 34% say that they'd rather not have it printed on their stuff whil another 19% say that they absolutely don't like it. And this coming from a poll of satisfied customers. Generally a poll conducted with satisfied customers would have the results skewed in favour of a branding image as the satsifaction within customers would link the branding image to that satisfaction.

[MizzSvensson]

MizzSvenson,

I somehow agree with your point of view and although the question is simply if you like it or not (I personally don't) there is much more at stake here.

Personally although I don't like the logo, I'm fine with it as what matters most is the quality of the product and the after sales service. I have no problem with that as TW has proven time and again that they are top notch. The main issue here is that for th ose that haven't yet tried TW's products and are checking them out they probabbly would be put off by its logo and not give TW a try. So wether we like it or not, I feel bad for TW for losing out on potential customers simply because of a logo that does not appeal.

In fact if you see the result of this poll you'd see that 34% say that they'd rather not have it printed on their stuff whil another 19% say that they absolutely don't like it. And this coming from a poll of satisfied customers. Generally a poll conducted with satisfied customers would have the results skewed in favour of a branding image as the satsifaction within customers would link the branding image to that satisfaction.

You're absoluty right, mackimm
I'm just saying that everybody always says: Don't judge a book by it's cover ... I didn't, and let's face it: You never buy a product without consulting someone for advice.. (exept for impulsive buying  )

The logo could, if I should be totally objective and not think of all the positives, loose the ciggie... That would change a bit... AND the font could be a little less "childish" - but all in all... It's a good logo, cause it's not like anything else seen on e-cigs, and let's agree: TW is WAY better in taste, service and just overall products than the other I think TW, prior to making the company, sat down and discussed all of this and thought that they would be like nothing anyone had ever seen, tasted or tried before - and they are.

It's gonna be hard for them to make a decission to alter the logo, cause it's a brand.

If they were to change it, it shouldn't be completely... That would be a shame. Let the devil loose the ciggie, and make the font more readable...

Or, if they HAVE to, then why not use the figure they use on FB and in here, when they comment on something. That little red guy with the fancy outfit

[Moxxuren]

I downright don't like it. I could really be indifferent to appeal to kids, there are way easier ways for kids to get nicotine than by a much more expensive vaping kit ordered over the internet. And while I recognize that it's just a logo as a Christian I feel TW could be more sophisticated than this. Judging from the votes on this poll changing their logo would only boost sales, not hurt them.

Somebody above mentioned that in the UK "Totally Wicked" means "Totally Cool" and the devil image is a play on words or whatever but that meaning doesn't carry over into your US market.

I recognize TW is a high quality product and I am not very willing to switch to another brand. Maybe TW's CEO sold their soul to Satan for a superior manufacturing process (jk lol).

If anybody who has any say in these things is reading this forum please consider that you would only help yourselves by switching to a more appealing logo!

[Kenneth131]

You know I'm not religious in any form and don't give a toss about that side of things

I love the Tw logo on the Ego C range its sophisticated and discrete yet classy

On the rest of the stuff. Not so much. I don't mind the big red guy but I think it looks better just laser etched onto the steel or embossed with just the outline.

Also not overly keen on the Mr wicked lab videos it just a bit kidish. Its entertaining but wouldn't use it as a customers first encounter with the site.

[Firewing]

I have to say I am not the biggest fan of the logo. I am not overtly religious, but using a product with a devil on it does bother me. Does it bother me enough to switch brands, no. Totally Wicked's products and customer service are too good to give up! If Totally Wicked would offer a product without the devil on it,I would take that over the red devil any day! It would be nice to not have to carry a devil with me. I know it's kinda silly to let a logo bother me, but it's what the devil represents to me. I will continue to use the products, but it will bother me. Just my opinion.

[Kenneth131]

I think that's where the divide between the uk and US come into play.

I'm sure if you asked the majority of uk residents about a devil logo they wouldn't even care

But I know in the US you guys have a different view on it religious or not.

I'm kinda hoping tw move away from this kinda thing just to promote a more mature
Sophisticated company image that will show a company that's head and shoulders above the rest in quality etc

Many companies e design their logos as the company matures its a good thing

Just test Google have made everything more uniform
 by rebranding the market etc under Google Play it looks far more grown up from the cartoonish market logo

I think tw has to keep the roots of the brand but maybe just not on
 the products something everyone would be happier with because I love tw and the service they provide the product brand should scream the same brilliant quality

[MizzSvensson]

As I suggested earlier:

Why don't they just take the logo they use on facebook and Twitter and use that?

I doesn't look nearly as "satanic" as some of you are saying.

I'm not religious or anything, but don't mind those who are Everybody's got an oppinion, and I can understand that most of you would like to see the logo changed.

I don't really care what they do, TW that is, as long as they don't compromise themselves and won't change their brilliant products and sublime service and kindness towards customers

Just my 2 cents anyway ...