The Marmite Effect... TW Logo, love it or hate it?

[tez77]

I've expressed my feelings on the TW logo before and notice other people have a similar opinion OTOH there are people who disagree with me (you're all wrong btw ).

I would personally prefer something with a little more class and not something that looks to other non vapers that I might be doing something I shouldn't be.

Thought it was time to put it to the test. Cast your votes

[Swi1ch]

I'm not a big fan overall. The logo is ok I guess, but i'd like the font to be changed. I'd also like it if I could get my kit without the logo and have a pure matt black Tornado. I don't thinking printing kit minus the logo would be detrimental, as everyone who asks me about it gets told it's from TW, although I assume the Mr Wicked logo is a sort of quality assurance stamp on the device.

It's not a huge deal though, and certainly not a deal breaker for me. Seeing as TW are pretty well established now I would think it would be a bad idea to change the logo; it's pretty memorable. That font could be changed though

[vp_smoker]

I voted yes, as I think it's a decent design and does get some funny looks which I find amusing. I do agree that the fact that its all over the place can get a bit annoying, especially when you look at the new eGo-c it's on the battery on the cone and etched on the atty collar. All the other pieces of kit don't really bother me, it's no different from buying other pieces of kit with company logo's over it.

[Unholy Biffer]

I've gotta admit I'm a sucker for product branding (maybe because I work in retail lol). But I like it, I like the fact that it stands out and has a cheeky/naughty character. I think many brands try to be too serious, TW has that sense of fun that I like. Heck I'll buy a Totally Wicked T-shirt if they make one! 

[tiddler]

Not a fan of the TW branding image personally. Tbh I think it comes across as a little crass  
Having said that, I also don't have a problem being associated with such an image as I'm no aristocrat and its the product that matters to me far more. So with that in mind, I just choose to ignore the image and enjoy the product  

I do however think there must be a large % of people put off by it and reckon toning it down a little would generally be good for the company  

[tez77]

Not a fan of the TW branding image personally. Tbh I think it comes across as a little crass  
Having said that, I also don't have a problem being associated with such an image as I'm no aristocrat and its the product that matters to me far more. So with that in mind, I just choose to ignore the image and enjoy the product  

I do however think there must be a large % of people put off by it and reckon toning it down a little would generally be good for the company  

I am that self conscious of it that I just don't use TW branded stuff unless I am at home or in my car, I have TECC stuff to use when I am out but it's a pain having to buy both.

So far though it seems I am in a minority

[K8]

As I've previously stated - I love it

Kate

[Timuk]

The only person I know who gave me a negative response to seeing the little devil was my window cleaner.....

He is a nut case and preaches a different religion to me each time he comes round...when I am unfortunate enough to be a home when he is "cleaning" my windows.....

I am not bothered by the symbol.....but think  its a little tacky..... though it's worked for Wicked....so why would they change it ?

[ean33]

i spent an hour talking a customer into vaping and she loved it, then she spotted the logo and freaked out
she is a church going 40 year old lady who comes from a church loving family
i quote " i aint having no devil @#$% in my house"

personally i aint bothered but a red devil looks a little childish at best and at worst i look like a Manchester united fan  

if im serious about vaping and i am how can i convert the masses when A. every one thinks the devil is bad
and B. every one hates man united
i understand mr wicked is a catchy gimmick (forgive me if i offend your alter ego mr pillbox) but i think its worthless now totally wiced is catch enough
i truly believe as a business logo T.W is good enough
when i first started my business i had a gorish sign written van that would get my business noticed, now i have a more professional looking van as im now established
the first van served me well but served its purpose as my business grew, i dont want to be associated with the original image i projected now but it served its purpose
the same as mr wickeds look has, but the sale of mr wicked masks and the other gimmicks must have given the company a clue
as a serious vaper at vape fest i didnt want a picture with a bloke in a red mask...i wanted to shake hands with the man behind it for setting me on this road  

[tez77]

I don't care about the religious aspects but I deal with a lot of professional people and I just don't feel professional getting something out with that logo glaring at them. That's why I choose to use tecc  stuff when I'm out and about.

I'm not even asking them to change it I'm just interested in who and why people feel either way about it

[D4u2s0t]

I don't mind the logo at all.  It's small, discreet, and very easy to hide if you don't want anyone t o see it.  I have noticed in the time I've been vaping, most people are oblivious, and don't even realize I don't have an analog.  I have never once been asked by someone what I was using, and haven't seen anyone paying any attention either.  You can always use the clearos, they don't have any marks on them.

[tez77]

I don't mind the logo at all.  It's small, discreet, and very easy to hide if you don't want anyone t o see it.  I have noticed in the time I've been vaping, most people are oblivious, and don't even realize I don't have an analog.  I have never once been asked by someone what I was using, and haven't seen anyone paying any attention either.  You can always use the clearos, they don't have any marks on them.

Discreet? It's a bright red devils head that looks like he's smoking a joint!?!?

[tiddler]

To me, its not the logo on the equipment so much as the overall image of the company. Especially the cheap tacky impression the web site gives.
I'm quite happy to recommend TW to people for the products and service they offer, but wince at the thought of sending them to the website as I cant help but think they will find it hard to take the company seriously

[tez77]

To me, its not the logo on the equipment so much as the overall image of the company. Especially the cheap tacky impression the web site gives.
I'm quite happy to recommend TW to people for the products and service they offer, but wince at the thought of sending them to the website as I cant help but think they will find it hard to take the company seriously

Just send them to tecc I guess although tecc dont seem to really do discounts/yoyos and what have you

[lordy]

As a marketer I know a thing or two about branding. The general rule of thumb is that it doesn't amtter what the logo looks like, it's the associations the logo brings with it. If people have a great 'brand experience' the logo becomes revered. A good logo gives an illogical reason to purchase - IE, it's not just about price. In all of those ways, Totally Wicked is doing an awesome job! The customer service is second to none, the products are great... I've never had a problem recommending TW to anyone and have always had 100% confidence in doing so.

HOWEVER, when the brand image is taken from another image with negative connotations, it's always going to be an up-hill-struggle getting positive associations from those who have an immediate disposition to the central imagery. The devil? Personally as a Christian I wish the logo reflected the core strengths of the brand (that TW is a company that treats other people the way they'd expect to be treated themselves - with excellent products and service) as opposed to being 'edgy' for the sake of it. However, negative brand associations can really burn into the brain whether you want it to or not - take the 'GoCompare' guy as a perfect example. The 'devil' logo is the antithesis to what the company represents and for that reason I'd like to see things change.

That being said, the comiocs and other creative coming out of Pillbox HQ all go to re-invent the central imagery to mean something entirely different. This is a great strategy - however it's pivotal to ensure that this supporting material gets out there.

There endeth my sermon

[D4u2s0t]

I don't mind the logo at all.  It's small, discreet, and very easy to hide if you don't want anyone t o see it.  I have noticed in the time I've been vaping, most people are oblivious, and don't even realize I don't have an analog.  I have never once been asked by someone what I was using, and haven't seen anyone paying any attention either.  You can always use the clearos, they don't have any marks on them.

Discreet? It's a bright red devils head that looks like he's smoking a joint!?!?

The way I hold my tornado, you would never see the logo.

[dizzie]

Have to say that the logo isn't my cup of tea at all, but its nowhere near as tacky as the look of the website. I found the site through a recommendation, but when I first looked at the site I thought I had landed on some kinky 'for adults' site! The home page can be a real put off (what has an almost naked cartoon drawing got to do with e cigs?) and the whole website is confusing tbh. I do find that because of this, I do find it embarrassing when recommending TW. Shame as the products are fantastic.

[jediknight129]

I like the logo etched into the metal end of my tornado, subtle but fun the red devil is a bit much but the outline I like.

[a.e.o.n.]

I despise it.  I think it looks really naff. It has actually put me off buying.  It looks really childish or 'we're gettin down with the kids'  - horrible horrible horrible YUK!  I'm nearly fifty and a woman, and though I'm a bit bohemian I really would feel a complete plonker vaping with that little jerk on my device. At first I thought the logo head thing had massive stupid eyes like he was coked up or something, then realised he's supposed to be wearing mirror shades.  I know some ladies like it (judging by some replies to a thread I started) but in general, I think it's really blokey, (sorry to the guys who don't like it).   Personally I like elegant and simple design, and I really hate logos and branding.

[a.e.o.n.]

...and he does look like he's chuffing on a doobie.

[caz]

There's always the TECC products available in the UK


http://www.totallywicked-eliquid.co.uk/products/tecc-branded-goods-products.html


http://www.theelectroniccigarette.co.uk/products/tornado-tank-2-products.html

[jediknight129]

I like it being different enough to make me smile plus looking for it in shops is easy and I lik the fact that it is not an led end.

[JohnEAngel]

i don't have a problem with it and if people near me have an problem with it, then they can just go stand somewhere else.  i think the logo is a fair representation of myself.  i would like however to see the same image enhanced, upgraded a bit. 

[blindsoup]

Love it either way....

[morbid42]

Logos fine, not really a big deal, though i understand the devil comments, particularly from american vapers! However i think it should be more descreet, its offputing on the tornado mega dual coil cartomiser, although on the brightside it helps me tell if ive screwed it in battery too tight or loose!

[imdstrbd]

I myself like the logo. I dont think it would be a bad idea to offer some without the logo for those that dont agree with it. But either way its the quality of the the product thats most important to me.

[Libby Tuesday]

The logo itself really doesn't bother me either way. I don't hate it, I don't love it.
HOWEVER; I really do HATE that it's emblazoned on everything. I'm a very no-logo kind of person; I'd never wear clothes with big logos (pictures and patterns are a different matter) and I don't like buying products with conspicuous logos on. This is why I bought the Titan when I started vaping (logo-free) and why I'm willing to buy the eGo-C (barely noticable logo). If I like and support the company, I'll do this with word of mouth (and boy do I), but I dislike turning myself into a walking advertisement for any company. IMHO, it's tacky.

[jediknight129]

difficult to find logo free gear though, I am tempted to get a sleeve for mine in brass at some point.

[Timuk]

Libby

I agree.... but its seems like 90% of the western world dont....... designer labels seem to all the rage.

Mind you... if I got paid to advertise like the Formula One teams do I would happily stick all manner logos all over my car 

[DKR]

I can definitely see why people like this logo but this devilish logo can only do harm to the brand and e-cigarettes if you ask me
A lot of end users will obviously like it but promoting this brand in any way through media will cause extremely hostile reactions from government officials, health departments, anti-smoking groups... Its juts not subtle enough for this delicate period e-cigarettes are going through. Same thing goes for the name but without a current logo the name itself is fine.

In the worst case scenario (if I exclude a complete ban in Europe) e-cigarettes will become pharmaceutical/medical devices so you will need to have a brand approved by health department in order to sell it. In this case you will only be able to sell it in pharmacies (at least where I live). Now imagine trying to get a permit for something that looks like it was made to oppose the government and to rebel and then sell it in pharmacies with a big red devil on it.

In the second worst case scenario, e-cigarettes will continue to be unregulated by EU, which means each EU member state will be able to regulate them individually. And if I was a representative of Totally Wicked trying to convince the government that this product, with a big red devil on it, is a good thing which should be widely available... I cannot see the logo helping me one bit...

Its a very delicate period for e-cigarettes and vaping and This logo doesn't help much so it should probably be removed until it is safe to put it back on. (it does look kinda cool tho (but not cool enought to risk the above mentioned situations) )


At least thats my opinion...