WARNING: This product contains nicotine. Nicotine is an addictive chemical.

E-Liquid Help and Support

Introduction to e-liquid

A necessary part of electronic cigarettes is e-liquid, with that in mind, we have provided this section of our site to give users all you need to know more about e-liquid. Here at Totally Wicked we understand that e-liquid is not a household term, it is even possible that people who have used e-liquid for a long time do not know the first thing about it; we have aimed to make the information as simple as possible so that everybody who wants to learn more can do so with ease. We hope that this will help all users to make an informed decision about the e-liquid they choose to vape.

What is e-liquid?

E-liquid is the liquid that fuels an electronic cigarette. It consists of three parts: the nicotine solution, the flavor and the diluent. These three parts create the vapor that is exhaled to mimic the smoke that you would see if you were to smoke traditional cigarettes.


One of the stimulatants and addictive substances found in cigarettes. Remember though, nicotine is not the dangerous componant of cigarettes. Nicotine when used at the current strength is safe to vape. We strive to provide the best possible quality nicotine bases for our fluids. In our UK or USA produced fluids or our mix your own Nicotine solution, we only use UK manufactured Pharmaceutical grade nicotine. Indeed, we were the first company in 2009, to offer customers UK and USA sourced and manufactured e-liquid.


The second ingredient to make up e-liquid is the diluent. The diluent performs two functions. Firstly, it is added to dilute the mixture of nicotine and flavors to the desired strength and secondly it provides the constituent that produces the vapor. The vapor is inhaled and transports both the flavor and nicotine from the e-cig to the user. All our diluents are high quality food grade. The common diluents used in our products are:

Propylene Glycol (PG): Helps to produce what we refer to as the 'throat hit' in combination with nicotine and flavors. As a guide, our pre-mixed e-liquids contain a range of between 25% and 80% PG.

Vegetable Glycerine (VG): Enhances vapor production, and adds a little sweetness and smoothness to the e-liquid.

Aqueous Glycerine (AG): Vegetable Glycerine has a very thick consistency and in some tank systems can prevent the flow of e-liquid to the coil causing it to burn. To prevent this, a small quantity of de-ionised water is added to 'thin' the VG this is the basic difference between AG and VG. Our AG is ready mixed to the correct consistency for your convenience, its vaping properties are the same as VG.

Flavorings: Nicotine has no discernible taste. Therefore to produce the taste in e-liquid a flavor needs to be added. There are an infinite number of flavors that can be used. We believe we stock not only some of the finest tasting and highest quality e-liquid flavorings, but also one of the widest and most exciting ranges available. All our flavorings have been developed and made exclusively for Totally Wicked; you will not find them anywhere else!

e-liquid core components

How to find the right e-liquid?

At Totally Wicked we offer a vast range of e-liquid, and because of this our e-liquid ranges fall into the following categories:

Ready to use e-liquid:

It contains the nicotine, diluent and flavoring in the correct proportions in a ready to use bottle. All you have to do is choose the range, the strength and the flavor. Red Label e-liquid is manufactured in the UK, while our Patriot Range is manufactured in the USA all by Totally Wicked. The Original Range e-liquid was one of the first e-liquid ranges launched at Totally Wicked and remains as one of the most popular. Our Titan E-liquid is manufactured exclusively for us by our partners at Joyetech. The UK manufactured Diavlo rangesof e-liquid opened a world of flavor in 2015, also added in 2015 was our Unflavored Red Label e-liquid. In October 2015 we added another USA manufactured e-liquid, our Optimized VG range called Expedition. We are confident we have a flavor, strength and PG/VG ratio to suit all tastes and needs.

Mix your own:

Our customers are increasingly buying the ingredients needed to mix their own e-liquids. We sell everything you need, such as the nicotine base, diluents and flavor concentrates. Read on to find out more about mixing your own e-liquid.

Choosing the right pre-mixed e-liquid for you involves 3 simple questions:

What strength do you require?

The strength of the fluid is the measure of how much as a proportion of the fluid contains nicotine. It is measured either as mg/ml or as a %. These are essentially "equivalent" such that if a fluid is marked as strength 18mg/ml it is equivalent to 1.8%. With this knowledge, you must then choose the strength; each range of fluid we stock offer a variety of strengths from 0mg/ml (zero nicotine) to 36mg/ml (3.6% nicotine). Normally, the strength you choose is associated to the type and number of conventional cigarettes you use:

  Ratio Flavors 0% 0.3% 0.6% 0.8% 1.0% 1.1% 1.4% 1.8% 2.4% 3.0% 3.6%
Red Label 50/50 PG/VG 34        
Titan 70/30 PG/VG 20              
Patriot 70/30 PG/VG 31              
Diavlo 25/75 PG/VG 18              
Unflavoured 50/50 PG/VG or 100% AG 0                  
Expedition 25/75 PG/VG 24              

What flavor?

This is all down to personal preference. You will know if you like traditional tobacco or menthol tastes or whether you like to experience something a little more exotic! We offer the widest range of tobacco and non-tobacco flavors, you'll be left stuck for choice!

Which range?

One thing you can be assured of is that our core branded range, Red Label, Patriot Range, Switz, Titan E-liquid, Original e-liquid, Diavlo and Expedition are all produced by Totally Wicked or just exclusively for us, and to the highest possible standards of quality and safety. Choice's are usually based on the answers to the first 2 questions, the strength and the flavor you've decided on.


e-liquid ranges and strengths


Ready to use e-liquid available at Totally Wicked

Our ready to use e-liquid comes ready to use in a range of flavors and strengths and can be directly applied to your cartomizer or tank system. All our e-liquids are unique and available only here. Our e-liquid is offered in 7 distinct ranges that have their own characteristics and heritage and we believe we have one of the largest ranges of flavors and strengths currently available.


Building upon the heritage of the Original e-liquid branding, our Red Label e-liquid is very special. Not only is it designed and manufactured using only the best UK produced products, these products have been brought together after significant effort and time invested into supplier research and relationship development, such that we can say with confidence that these fluids are one of the most superior available and we believe offer the very best value for money. However, our opinion is of much less value than our customers. These fluids have been tested thoroughly and included panels of our own customers to give the direction and feedback. This testing has allowed the Red Label range to be honed to the level of quality and consistency that we believe supports our claims that Totally Wicked Red Label is the best quality UK produced e-liquid offered at a price that delivers on our commitment to produce more of our own products and pass the value we can generate directly to our customers. Offered in 47 unique flavors and 7 strengths, from 0.0% to 3.0% (30mg/ml).

UK Made Red Label Unflavoured E-liquid


Our Titan E-liquid has been available since 2009. In these early days there was very little e-liquid available outside of pre-filled cartomizers and cartridges. However, the Totally Wicked 'Titan' e-cig provided in its kit a 10ml bottle of e-liquid. Such was the positive feedback from our customers on the menthol and tobacco e-liquids provided in this kit, we decided to make the fluid available on general sale and also build the range to which it is today. The Titan range has over 20 different flavors and is available in 5 strengths. The 10ml and 20ml bottles have been adapted so that the nozzles are the perfect fit for our tanks and refillable cartridges, making it very easy to top up your e-cig. The range is made exclusively for TW by our primary partner, Joyetech; produced in Joyetech's own specially developed fluid production facility, run to European standards of quality and product specification. The Titan range is mixed with a blend of Propylene Glycol and Vegetable Glycerine and offers an exceptional value and quality e-liquid.

Titan eliquid bottle


Our USA manufacturing partner produces our exclusive Totally Wicked Patriot Range. It was developed to offer some distinctive North American flavors; primarily for our USA customers, but also to provide a wider choice to all our international customers of some really bold and striking flavors that we are very proud of. The Patriot Range could never be called bashful! With over 40 flavors in 6 strengths, the Patriot Range is the largest of our pre-mixed fluid ranges and comes in easy to use 10ml and 30ml 'super squeeze' bottles. Consistent with our principles, the Patriot Range is made with only the best ingredients, and to ensure this, we independently obtain the best quality nicotine from our UK nicotine supplier and provide this as the Patriot Range's base nicotine.

USA Made Patriot Range E-liquid


Born from a passion for the highest quality e-liquid and influenced by the underbelly of London, our Diavlo range is perfected for the palates of vapers. A higher VG content means when using the right hardware, you can create thick, opulent clouds of vapor. But for everyday vaping it will deliver a smooth hit that encompass lavish flavors remaining perfectly balanced, for an impeccable all day vape. Sourced and created in the UK using only the highest grade of components, Diavlo is a premium range of e-liquid. Continuing our commitment to produce our own products and pass the value onto our customers, we offer the Diavlo at a price that defies the exceptional standards of the range.

UK Made Diavlo E-liquid


Red Label Unflavored e-liquid is the latest addition to our e-liquid and mix your own range of products. But what is it? It is simply e-liquid without the flavor. Did you know that to vape e-liquid you don’t actually need any flavoring? We add it in there to give vapers a huge range of choice when it comes to e-liquid. Did you also know that mixing your own e-liquid can be as easy as buying some pre-mixed base and adding a flavoring of your choice to your exact specification? Well now you do.

UK Made Red Label Unflavoured E-liquid


Totally Wicked has always been a Pioneer within the Vaping Community being one of the original companies in the UK. Every vaper once took that first step into the unknown as they began their vaping journey.

The TW EXPEDITION range brings you twelve amazing flavors, all of which take their inspiration from intrepid adventurers and their quest to be the best, to be the first, to be the Pioneer. Available in 4 strengths.

Expedition E-liquid


Mr Wicked’s Premier E-liquid is the culmination of 10 years of e-liquid expertise…bottled.

We have been perfecting the craft of e-liquid since 2008 and Mr Wicked’s is our magnum opus. The crème de la crème of e-liquids, there are 8 expertly blended flavours that encapsulate everything that is enjoyable about vaping.

Mr Wickeds E-liquid


Have you ever tried browsing for a new e-liquid and been overwhelmed with the sheer amount of choice?Then the Switz range of e-liquid is for you, it makes choosing easy.

Developed to give you the very best taste experience possible, we have streamlined an enormous number of options into four outstanding e-liquid flavours, that are all developed and manufactured right here in the UK.

Switz E-liquid

"Mix Your Own" e-liquid

Mixing your own e-liquid can appear a little daunting at first, and some of what you read online might make this appear to be some sort of specialist art that only a few can master, this could not be further from the truth. Mixing your own e-liquid is relatively simple and once you understand the component parts and their role in making the e-liquid the rest is simplicity itself. The possibilities in terms of flavor and tailoring your e-liquid are endless and only limited by your imagination. 

What does it entail?

Simply, mixing your own e-liquid requires 4 base fluids; nicotine solution, flavor concentrate and two diluents, mixed together in the correct ratio to produce the fluid flavor and strength that you wish. The nicotine solution mixed with the diluent creates the strength and the addition of the flavor concentrate adds the desired taste. All that is required is some simple measuring of the right volumes of each; a bit of mixing and you are set.

Mix your own e-liquid ranges

Platinum Ice Mixing Guide Titanium Ice Mixing Guide

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