Here in the USA, a new bill against vaping has emerged, and evidently with the help of an acronym guru.

It’s called SAFE Kids.

“Stopping Appealing Flavors in E-Cigarettes for Kids” (or SAFE Kids) Act, would require e-cig manufacturers to prove that their flavors are not harmful, that they are not luring kids to start vaping, and that they actually help adults quit smoking. Should the manufacturers fail to prove these three things, the products would not be allowed on the market.”

14 senators have created a bipartisan bill for SAFE Kids. One senator is quoted: “I am convinced that e-cigarettes represent the ‘re-invention of smoking,’ cooked up by Big Tobacco to hook a new generation.”

Meanwhile over the UK, the legislators are requesting less regulations and no taxation. With headlines like this:

UK News

And tweets like this:


But back to the comment by the Senator.

If you read our post asking, Is vaping using Big Tobacco's playbook?’ You will know that vaping is not Big Tobacco, nor is it run by Big Tobacco, and that this move by the Senators is actually them mimicking Big Tobacco behavior.


The senators are creating doubt. By refusing to believe the results that go against their paradigm, they use emotions - kids - to sow seeds of doubt. If we look at what they are casting doubt upon, you will see, clear as day what they are doing…

The Stats:

The number of smokers in the USA is at an all-time low . In 2006 20.8% of the population smoked. By 2017 that number has fallen to 13.9%.Good research shows e cigs do help people quit – even those that don’t really want to.

But is it all about quitting?

Or is this simply others taking control of the narrative? E cigarettes are an alternative to smoking, but suddenly they are a quitting aid and nothing else.  At the start of the e-cigarette revolution to even say the word ‘quit’ was considered an outrage by anti-tobacco. We had to say switched – but now, it’s all about quitting. In the UK this seems to be helping vapers. The UK is embracing e-cigarettes whole heartedly.

The BBC have reported on this latest move by Members of Parliament - with the headline:

E cigarettes can be a key weapon against smoking . The article states;

Norman Lamb, chairman of the science and technology committee, said: "Current policy and regulations do not sufficiently reflect this and businesses, transport providers and public places should stop viewing conventional and e-cigarettes as one and the same."
"There is no public health rationale for doing so" he said. "Concerns that e-cigarettes could be a gateway to conventional smoking, including for young non-smokers, have not materialized. If used correctly, e-cigarettes could be a key weapon in the NHS's stop-smoking arsenal."

Which leads us nicely on to the number of teen e-cigarette users:

“Nationally, the number of teens using any tobacco product declined from 4.7 million to 3.9 million and the number of middle school and high school students who use a vaping device dropped from 3 million to 2.2 million in 2016, according to data from the Centers for Disease Control and Prevention.”

The New York Post published an article breaking down the numbers to show that this teen vaping epidemic is a myth. “Public-health policy — especially regarding children — is being driven by the Voltaire Rule: The perfect is the enemy of the good.”

“The odd part is that whereas vaping products are gaining popularity among adults, cigarette use and vaping among young people are falling. According to the Centers for Disease Control and Prevention, the percentage of high-school students who smoke cigarettes dropped from 22 percent to 14 percent between 2011 and 2016. And for e-cigarettes, high school users dropped from 16 percent to 11 percent from 2015 to 2016.”

Kids in the UK are not facing an epidemic of vaping, in the UK where they follow smoking patterns far closer than they do here; there is no teen vaping epidemic. The stats here point to no vaping epidemic – yet the headlines and the Senators tell us there is?

Are they casting doubt on the facts?

Harmful flavors:

Research is being done into flavorings all of the time. No, we don’t know the long-term effects of e-liquids, but to date any issue that has been found to be of concern in e-liquid has been addressed by the industry; for example, diacetyl which is used as a buttery flavoring has been removed. E-liquid that TW sells undergoes stringent testing and is subject to strict EU laws. We go to great pains to point out vaping is harm reduction, it is not risk free. As such we suggest you use the best quality e-liquid you can, buy from reputable USA/Canadian or European vendors. Do not buy e-liquid from China, because the regulations are not as stringent there. Keep an eye on the research, and don’t be afraid to contact your supplier if you have any questions. Remember, this is harm reduction. Vaping is less harmful than smoking.

Appealing flavors – luring the children.

This simply isn’t true. We have written about this ad nauseum. Anyone with taste buds will enjoy flavors, not matter how young or old they are. Flavors are vital for vaping, they are part and parcel of the pleasure principle, part and parcel of the success. Flavors help vapers stay away from smoking.

But back to The Voltaire Rule:

The Voltaire Rule means looking for perfection and ignoring the perfectly good solution in front of you, resulting in failure and confusion. Anti-tobacco and the FDA say they want total abstinence; perfection. It’s unobtainable, and hence no threat to the status quo. They know this has never happened in the history of mankind.

How long did prohibition last?

Instead of realizing they have a perfectly good solution in front of them in the guise of vaping, they come up with obstacles, that on the face of it sounds reasonable, until you look at the statistics.

Prove that e cigarettes do the following: (But in a way we like…)

(1) Help adults quit smoking cigarettes – (they do, you simply don’t accept the findings)
(2) Do not increase youth initiation of nicotine or tobacco products. (they don’t, you simply don’t accept the findings)
(3) Do not increase the risk of harm to the person using the flavor. – (see notes below)

It is up to the manufacturer to prove all this – in the space of a year. All of the available research is apparently not enough for them – not perfect enough for them? According to one expert in the UK – it will take at least 30 years for us to know the harms of e cigarettes, should there be any. Meanwhile, in the UK, a 95% reduction of harm is seen as a good thing. A step forward, something positive. Something to be embraced. The third item on this list is what will be impossible to prove in a year’s time. Not only because it will take 30 years to see any harms of vaping, but because it will mean each flavor needs to be studied, for a minimum of a year, with the results then studied and published. The time frame is not long enough.

And they know this.

Which then raises the question, if a product that’s said to be 95% less harmful than smoking, is being embraced by the UK because they are seeing the benefits to their citizens, why isn’t the same thing happening over here?

And if vaping is eradicated, and all that remains is tobacco cigarettes, how safe will the kids really be?